Challenge

GABI needed to entirely rebrand their Brand in under just 3 months. The work ahead included identity, brand positioning, voice, story, and a ready-to-go style guide.

Approach

Up against the clock to launch, not only was the new brand created, but an entirely new brand story unfolded. The strategic positioning of "simplification" created a buzz in a sector that's known for being complicated. We were in the trenches with the client ensuring that the migration to the new brand was seamless and well received by both employees and clients.